CINRA is a creative agency based in Tokyo and Singapore that helps clients like Sony, Adobe Systems, and MTV Japan with web design, content creation, and branding. They also publish the popular web magazine CINRA.NET. With so many clients and projects, they needed an easy way to keep feedback organized—that's where Cacoo came in handy.
CINRA’s feedback process was getting out of control. They needed a better way to organize comments, apply feedback, and track versions of their diagrams. Cacoo automated the process, providing easy access to users of every file's revision and comment history.
When Creative Team Director, Yuika Shiba, started working at CINRA over a year ago, her co-workers were still using PowerPoint to draw wireframes. Each PowerPoint file was overwhelmed with comments by clients and other project members, and as the number of files increased, organization became impossible.
Sharing diagrams with co-workers sitting a few steps away was easy, but it was difficult to share and keep track of different versions of diagrams caught up in email chains with external partners. Things inevitably got lost in the shuffle.